Google Analytics provides marketers with a lot of data. There are hundreds of different reports, and users can learn how to improve their marketing across the boards. The key is to know how to access and pull up these reports. Use the following tips to boost your sales with Google Analytics.
Look at Specific Action Items
If you sign into Google Analytics and review your numbers, it won’t boost your sales quickly. You need to look for the specific actions that you want to create solutions for. For example, sign on to look at data concerning carts that are abandoned. This gives you specific information so that you can improve this tool and get more people to finish the sale. Make sure that you run reports for specific aspects of your sales so that you can create plans to improve them and boost sales.
Have Top Alerts Emailed to You
It takes a lot of time to run reports every time that you want to find a way to boost sales. Instead, you can create custom alerts that send you emails or text messages whenever something occurs. You can be alerted when traffic falls off or picks up, or any other item that you want to keep track of. This will save you time and give you the information you need in your inbox.
Customize Settings to Find Your Actual Conversion Rate
When you look at a snapshot of your conversion rate, normally every single visitor is factored in. It can be more useful to break it down and understand particular users and more specific conversion rates. You can customize your settings to define behavior and find the conversion rate for those behaviors. For example, you might want to know the conversion rate for people who spend a certain amount of time on your site, or those who watch a video. This will help you break down what is working and what isn’t.
Google Analytics is a useful tool for understanding your traffic and boosting your sales. Make sure that you understand all of the ways that you can customize it to show you specific data.